In September 2018, the multimedia art instructor at Alameda High School chose SeaJay Environmental for a course in designing business logos. Over the ensuing semester, students Olivia, Ivy and Isabella met several times with Carliane Johnson, the owner and principal biologist of Seajay Environmental. We discussed the mission of the firm and they provided their initial ideas that allowed me to give them feedback. At the end of the semester, they offered five final designs to choose from that visually represent the work and mission of the company. They did an incredible job (I hope they all got As!) because explaining what I do was a tough order, but representing that as a symbol was even tougher -- and the main reason why SeaJay Environmental never had an official business logo these past 11 years.
Primarily the work I pursue falls into the general categories of energy and marine environmental consulting. More specifically, it involves governmental policy analysis and regulatory support, which I have great interest in and passion for, but can be difficult to explain -- even to adults. I am also consulting for offshore renewable energy projects, a relatively new business here in the U.S. It is incredibly exciting to be a part of new wind energy projects in federal waters on the East Coast that are moving toward the planning and construction phases, as well as initial leasing considerations that are happening now in federal waters off the California coast.
In the end, I chose the logo you see at the top of this page. It best represents the name, SeaJay, that was suggested by a friend when I was first starting out on my own. SeaJay combines both my initials (CJ) with my interest in the marine environment. The logo also has the face of a jay, a terrestrial bird representing the land-side work I do, which has become even more incredibly satisfying since my move to California in 2011 because of its amazingly diverse ecosystems from the deserts to the mountains and back to the sea. (Although there is a more obscure and interesting fact about the bird in the logo, which is that the Florida scrub jay [Aphelocoma coerulescens] is the only jay endemic to the State of Florida, where I grew up.)
My work is not only a job; it is interwoven into who I am as a person. That the natural environment is a place of constant wonder and new revelations is what initially captivated me in my desire to be a biologist when I was 12. In this way, the logo that I chose out of these other four, equally wonderful designs, is a reflection as much of myself as it is of the work that I do here at SeaJay Environmental.
And if you should happen to meet one of these students in the future as they pursue their chosen careers, feel free to contact me as a reference on their qualifications. It was a lot of fun and they were a joy to work with on this project.